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How I Built A Baller Personal Brand In My Spare Time
I used to stink at dating.
If you stink at dating, you stink at personal branding.
I used to talk in circles about my career. How good I was at my job. The big deals I closed.
One question would trip me up: So what do you do outside of work?
Outside of work? Drink beer and watch sports with my friends I guess.
2 jobs and 3 girlfriends later, I understood why people ask that question.
What you do with your off time is your differentiator.
It is the vibe you give off.
It is YOUR personal brand.
It’s hilarious how dating experts and personal branding coaches preach the same thing. They’re like different doors all leading into the same house.
Matthew Hussey (relationship expert): 2nd Date = Competence + What Else You Bring to The Table
Jack Butcher (personal branding coach): Personal Brand = Competence + Curiosities + Character
Everyone has competence. Everyone has career goals, a college degree, and experiences.
How do you build a kick-ass personal brand? How do you become red within a blue ocean?
Do Cool Sh*t
Tom Kuegler teaches his students that cool writing comes from doing cool shit.
If you want to stand out on dates, do cool shit.
If you want a kick-ass personal brand, do cool shit.
- Tom Keugler backpacked around the country before creating his first blog.
- I started a newsletter to help twentysomethings grow in their professional lives.
- A friend of mine wanted to improve his public speaking. He could have watched TED Talks and YouTube videos, but instead he joined Toastmasters.
- Another friend loves to ski. She could just ski on the weekends with…
