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What about postgraduates living in Manhattan?
I post videos on Instagram and LinkedIn each week. Nothing crazy, just 20-second clips of me answering commonly asked questions about commercial real estate and the future of office space.
My LinkedIn audience loves the content. In fact, an executive at a Los Angeles tech company recently expressed how much he looked forward to the posts.
My Instagram audience, however, made up of fraternity brothers, high school basketball teammates, and ex-girlfriends, are puzzled — they’re not sure what to make of it. I don’t blame them. It’s a bit like a used car salesman crashing the court at Versailles.
Anyway, I received a disheartening DM from a college buddy.
“You sell office space?” it read. “You should quit your job.”
He was being cheeky, but it made me realize that the rest of the world was probably thinking the same thing.
I’m here to say that despite COVID, companies are curious, if not interested, in office space again.
The demand confuses me as well, so I’ve asked my clients why they want to go back to their irredeemably beige office buildings.
